The reference desk

Useful tools for the road from manuscript to market.

A compact starting point for authors assembling a professional book, a recognizable identity, and a credible publicity campaign.

The tools change. The standard does not: clear presentation, careful editing, accurate information, and respect for the reader.

Marketing tools

Plan social posts, email campaigns, media materials, and measurement around one clear audience.

Publishing tools

Prepare print and digital editions, manage metadata, and compare distribution routes beyond a single storefront.

Cover design

Use strong typography, purposeful imagery, and correct production specifications for print and ebook covers.

Book editing

Combine structural review, copy editing, proofreading, and final formatting before publicity begins.

Audiobooks

Record, edit, master, and package spoken-word editions to the standards required by distributors.

Graphic resources

Build a licensed library of type, photography, templates, and campaign graphics that remain consistent.

Before outreach

A six-point readiness check.

A contact list cannot compensate for an unfinished press package. Check the fundamentals before approaching a journalist.

  1. 01The book metadata and author biography are current.
  2. 02The cover and author images are high-resolution and cleared for use.
  3. 03The release states genuine news, not only that a book exists.
  4. 04Every fact, quotation, link, and publication date has been checked.
  5. 05The selected contacts demonstrably cover the subject or genre.
  6. 06The newsroom gives media contacts one stable place for materials.

Ready to put the materials to work?

Follow the workflow